Is AI replacing mobile apps?

PLUS: Google releases an open model

Happy Friday!

This week’s AI news developments give us a glimpse into the future as one of the world’s largest telecommunication companies unveils a smartphone concept with no apps, a report predicts traditional search engines to see a 25% decline by 2026, and Google releases an open model to attract developers.

  • Is AI replacing mobile apps?

  • Google releases open models for developers

  • The beginning of the end for search engines

  • Adobe brings AI chat to Acrobat Reader

Image source: Telekom

Overview: Deutsche Telekom, in partnership with Qualcomm and, unveils a groundbreaking AI smartphone concept at MWC 2024 that operates without traditional apps, powered by an advanced AI digital assistant.

Key Takeaways:

  • This innovative smartphone concept relies on an AI assistant to perform tasks traditionally handled by separate apps, such as booking flights or editing photos.

  • The AI assistant utilizes's generative interface, offering a streamlined and intuitive user experience without the clutter of apps.

  • The technology is cloud-based, ensuring it is accessible on a wide range of devices, including entry-level smartphones, with a high-performance variant available for more demanding tasks.

  • Deutsche Telekom aims to integrate this technology into existing smartphones, highlighting their commitment to innovation and enhancing user convenience.

  • The concept was showcased at MWC 2024, reflecting Deutsche Telekom's vision for the future of mobile technology.

Image source: Google

Overview: Google introduces Gemma, a new collection of advanced open AI models, aimed at promoting responsible AI development and innovation within the technology sector.

Key Takeaways:

  • Gemma offers lightweight, advanced open models, Gemma 2B and Gemma 7B, with pre-trained and instruction-tuned variants, designed to support developers and researchers.

  • The introduction of a Responsible Generative AI Toolkit alongside Gemma aims to ensure the creation of safer AI applications, providing essential guidance and tools.

  • Google makes Gemma accessible globally, offering compatibility with major frameworks like JAX, PyTorch, and TensorFlow.

  • Gemma models are optimized for performance across various AI hardware, including NVIDIA GPUs and Google Cloud TPUs, ensuring high efficiency and industry-leading capabilities.

  • You can start working with Gemma today using free access in Kaggle, a free tier for Colab notebooks, and $300 in credits for first-time Google Cloud users.

Image source: Midjourney

Overview: Gartner (a consulting firm) forecasts a 25% decline in traditional search engine volume by 2026, attributing the decrease to the rising influence of AI chatbots and virtual agents in search marketing.

Key Takeaways:

  • Generative AI is becoming a popular alternative for online queries, challenging the dominance of organic and paid search as key marketing channels.

  • The rise of GenAI content production emphasizes the need for content quality and authenticity, influencing search engine algorithms to prioritize these factors.

  • Marketers are advised to focus on creating unique, customer-centric content that showcases expertise, experience, authoritativeness, and trustworthiness.

  • The shift demands a strategic reevaluation of marketing channels by companies to adapt to the growing integration of GenAI across business operations.

Image source: Adobe

Overview: Adobe introduced an AI Assistant in beta for Reader and Acrobat, designed to enhance document interaction with generative AI capabilities.

Key Takeaways:

  • It utilizes AI and machine learning models from Acrobat Liquid Mode for a deep understanding of PDF content and structure.

  • Adobe aims to transform digital document experiences, making PDFs more actionable and knowledge-rich.

  • The AI Assistant adheres to strict data security protocols, ensuring customer document content is protected.

  • Future developments for the AI Assistant include cross-document insights, AI-powered authoring, and enhanced collaborative tools.